Motivating training: how to find, promote and retain talented trainees
Recruiting young talent is a major challenge for many companies. Especially in times of a shortage of skilled workers, it is more important than ever to find motivated trainees and train them successfully. But what is the best way to go about it? Which measures help to ensure that talented employees remain loyal to the company in the long term??
In addition to providing attractive working conditions and benefits, one promising option is to gear training consistently to the needs of apprentices. This includes individual development plans as well as targeted support and training measures. In particular, it is important to focus on the personal strengths and interests of trainees and to promote these in a targeted manner.
But corporate culture also plays an important role in successfully training and retaining apprentices. An open and appreciative working environment in which young talents can develop and contribute their ideas increases trainees’ motivation and commitment. Regular feedback and involvement in projects can help them develop and contribute to the company’s success.
In this article, you will learn what other factors play a role in attracting and retaining motivated apprentices and what successful strategies companies are already implementing. Learn how to target the needs of young talent to ensure long-term success in training and retaining apprentices.
Skills shortage: how to find motivated apprentices?
With demographic change and the increasing attractiveness of a degree, companies are facing the challenge of finding fewer and fewer qualified trainees. The search for motivated trainees is of crucial importance for a successful next generation of skilled workers. But how to find them?

A first step is a targeted approach to potential applicants. This can be done by being present at training fairs, school events or social networks. A clear and meaningful job posting and an attractive website can also attract motivated trainees.
After successful recruitment, the key is to retain the trainees in the long term. Good training and targeted support are crucial in this respect. But an open corporate culture, employee events and an appropriate salary also play an important role.
- Targeted approach to potential applicants
- Clear and meaningful job description
- Attractive website
- Good training and targeted support
- Open corporate culture
- Employee events
- Appropriate salary
Successfully finding, training and retaining motivated apprentices secures qualified skilled workers for your company in the long term and at the same time helps to solve the shortage of skilled workers in Germany.
5 tips for successful training
Good training is the first step to a successful career. But how can companies find motivated apprentices and train them successfully?? Here are five tips that can help.
- Precise idea of requirements: Before looking for apprentices, it is important to have a clear idea of the requirements an apprentice must meet. Are certain school-leaving qualifications or skills required? Which tasks should the trainee take on? A precise idea of the requirements makes it easier to select the right apprentice.
- Promote apprentices: Trainees should not only learn, but also be encouraged. This includes giving them responsibility and the opportunity to contribute their own ideas. An open ear for problems and questions is important to keep trainees motivated.
- Giving feedback: Regular feedback is important to show trainees that they are on the right track or where there is still room for improvement. This should also be done in an appropriate tone so as not to undermine motivation.
- Integrate trainees into the company: Trainees should feel like part of the company and not just workers. This includes integrating them into the company’s work processes and giving them the opportunity to think outside the box and get to know other departments as well.
- Retain apprentices for the long term: Successful training should also be designed for the long term. Companies should give trainees perspectives on what comes after training. A permanent employment contract or the opportunity for further training are important motivators for retaining trainees in the long term.
If companies take these tips to heart, they can successfully find, train and retain motivated apprentices. After all, good training is beneficial for both sides: the company benefits from well-trained specialists and the trainees receive a solid foundation for their professional future.
Successfully retaining trainees
Successfully retaining trainees is one of the most important tasks of a training company. High-quality training and a positive training experience can lead to trainees remaining loyal to the company after completing their training.
In order to find motivated trainees, it is important for a company to present a positive and attractive employer brand. Measures such as an appealing training concept, a good working atmosphere or participation in training fairs can contribute to this.
During training, it is important not only to impart technical knowledge to the trainees, but also to provide good supervision and support. Regular feedback meetings and the opportunity to work on interesting projects help trainees feel at home in the company and remain motivated.
In order to successfully retain trainees after they have completed their training, it is important to offer them a perspective within the company. A permanent position or the opportunity for further training and career planning can help ensure that trainees remain loyal to the company in the long term.

Employee retention through motivated trainees
Finding motivated apprentices is a challenge for any company. Only those who find good trainees can rely on qualified employees in the long term. When looking for trainees, companies should therefore pay attention not only to their grades, but also to their motivation and attitude.
However, successful training does not only depend on the trainees, but also on the trainers. They should not only be professionally competent, but also motivated to come to work. Only when trainees feel that their trainers are committed to them will they also commit themselves to the company.
- Regular feedback
- Individual support
- Role model function
In order to successfully retain trainees, they should continue to be encouraged and challenged after they have completed their training. Because those who can develop themselves further and feel they are in good hands in the company will be more willing to stay with the company in the long term.

Conclusion: Successful employee retention begins with the search for trainees. Only those who find motivated trainees and successfully train and retain them can count on qualified employees in the long term.